这是一个战略至上的时代

你要是不懂点战略

那可就是out了

本周末 Wenbin Yuan 教授就为大家带来

—— STRATEGIC MANAGEMENT

课程安排

上课时间：2017年8月19~20日（周六日）

上课地点：上海交通大学徐汇校区

主讲教授

●  Wisconsin registered professional geologist and hydrologist

●  CEO and founder of Dakota Intertek Corp

●  one of the founders of American Chinese Scientists and Engineers

●  VP and Funder of BrainSymphonics LLC

●  over 20 years of Management experience in industry, startups, schools, non-profit organizations and international consulting business helping American companies to enter into China’s market

Course Objectives

●The Strategic Management Flow Chart Process and each element and why the basic elements are interconnected, especially why vision and mission are so important in the strategic management process as a foundation and why it is so difficult to build a good vision and mission that all stake holders will share whole heartedly for long time and how do we use them to deal with constant changes through time.

●Key Elements and Terms in Strategic Management and the examples of successes and failures

●Basic Components of Vision and Mission Statements and why it is so challenging to provide them to an organization

●Complete Basic Internal and External Assessment and use the BCG analysis for real life problems, especially your own life stories

●Develop and Assess their own Strategy Management Style and Method in students’ own companies or own lives, especially the vision and mission as foundations.

先睹为快

战略管理（strategic management）可定义为一门形成、执行及评估可以让组织达成目标之跨功能决策的艺术与科学。或者说怎样给企业和员工以企业特有的工作价值，生命意义和沟通方式以及纠错方式的科学。

△ 完整的策略管理模型

△ 关键的外部力量与组织间的关系

△ 依据主要负责人员来划分的策略层级