这是一个战略至上的时代
你要是不懂点战略
那可就是out了
本周末 Wenbin Yuan 教授就为大家带来
—— STRATEGIC MANAGEMENT
课程安排
上课时间：2017年8月19~20日（周六日）
上课地点：上海交通大学徐汇校区
主讲教授
● Wisconsin registered professional geologist and hydrologist
● CEO and founder of Dakota Intertek Corp
● one of the founders of American Chinese Scientists and Engineers
● VP and Funder of BrainSymphonics LLC
● over 20 years of Management experience in industry, startups, schools, non-profit organizations and international consulting business helping American companies to enter into China’s market
Course Objectives
●The Strategic Management Flow Chart Process and each element and why the basic elements are interconnected, especially why vision and mission are so important in the strategic management process as a foundation and why it is so difficult to build a good vision and mission that all stake holders will share whole heartedly for long time and how do we use them to deal with constant changes through time.
●Key Elements and Terms in Strategic Management and the examples of successes and failures
●Basic Components of Vision and Mission Statements and why it is so challenging to provide them to an organization
●Complete Basic Internal and External Assessment and use the BCG analysis for real life problems, especially your own life stories
●Develop and Assess their own Strategy Management Style and Method in students’ own companies or own lives, especially the vision and mission as foundations.
先睹为快
战略管理（strategic management）可定义为一门形成、执行及评估可以让组织达成目标之跨功能决策的艺术与科学。或者说怎样给企业和员工以企业特有的工作价值，生命意义和沟通方式以及纠错方式的科学。
△ 完整的策略管理模型
△ 关键的外部力量与组织间的关系
△ 依据主要负责人员来划分的策略层级
