7月20日14:00-16:30， 英国特许市务协会会员，前东方海皇-美国总统轮船北亚区域负责人，现上海财经大学-韦伯斯特大学国际MBA项目中执教的Peter Tan教授，与您共同分享传统与现代环境下的营销传播对比。欢迎广大师生和校友前来参加，同时也诚邀有志申请上财国际MBA项目的社会各界精英亲临本次体验课堂。
讲座主题：Branding & Communications -Old School vs the New Wave
讲座时间：2013年7月20日 星期六 14:00-16:30
讲座地点：上海财经大学中山北一路369校区 图书馆3楼 金融实验室
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时间 |
内容 |
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13:30-14:00 |
签到 |
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14:00-15:30 |
讲座 |
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15:30-16:00 |
Q&A |
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16:00-16:30 |
项目简介及答疑 |
Prof. Peter Tan
Background:
Prof. Peter Tan is a professor of the International MBA Program (IMBA) by Shanghai University of Finance and Economics and Webster University. As a Singaporean trained from CIM (Chartered Institute of Marketing, UK) Member of the Chartered Institute ofMarketing (CIMUK), who holds an MBA from Australia and a Masters of Science in International marketing from UK, he has accumulated over 25 years of industry experience in the area of marketing, branding & communications. He has worked in the Asia Pacific region for international marketing communication groups HAVAS & WPP. His last position was the regional North Asia head for marketing in NOL- APL & APL Logistics - a global shipping and logistic firm. Prof. Tan has been stationed in China for at last 18 years, doing strategic marketing, consulting, branding and communication work, with sound understanding of working culture and customs in China and around Asia.
报名电话：400-021-0008
