天猫双十一2012年成交额191亿元，2013年350亿元，在2014年刚刚结束的“双十一”里，天猫总交易额为571.12亿元，产生2.78亿包裹量。今年是阿里集团9月赴美国纽交所上市后的第一个“双十一”。以阿里集团为代表的创新型电子商务是如何撼动传统的商业模式？大数据对电子商务的发展能产生怎样深远的影响？电子商务在全球范围内又将面临哪些机遇与挑战？本期上财商学院国际MBA项目将特邀两位深受广大同学喜爱的双Paul教授同台演讲，分别从市场营销视角及财务金融视角来为大家解读大数据时代电子商务创造的价值与产生的影响。
值此体验课堂之际，国际MBA项目特邀历届校友返回校园，与当年携手共进的同学一起，重温曾经奋笔疾书、细心聆听教诲的课堂，回首这片挥洒汗水、留下美好回忆的校园。同时，校友大使们也将与各位交流心得，分享两年国际MBA学习生涯中点滴的欢乐与收获。我们诚挚欢迎各位的莅临！
日期：2014年12月14日周日
地点：中山北一路369号上海财经大学图书馆三楼金融实验室
Agenda:
签到：13:30-14:00
讲座：14:00-15:30
校友大使分享：15:30-15:45
招生说明会：15:45-16:00
议题摘要：
Prof. Paul Rochette – 市场营销视角
全球电子商务现状及发展趋势
电子商务对传统业务带来的影响及变革
电子商务如何利用大数据进行市场营销
电子商务模式下市场营销战略如何协同财务金融计划
Prof. Paul Bon – 财务金融视角
财务如何与市场衔接
电子商务中迅速成长与膨胀的企业如何控制财务风险
企业价值评估和股票价格（阿里集团为案例）
电子商务目前存在的挑战与机遇
教授简介：
Prof. Paul Rochette
MBA - International Business, American Graduate School of International Management
Paul Rochette has been teaching Marketing and Macroeconomics courses in Webster University since 1988. He's also professional at international marketing due to his years of marketing experience in multi-national enterprises. Now he is the senior partner in Summit Economics, providing economic, fiscal, business and market studies and regulatory and expert witness support to the utility, natural resource, government, non profit and other sectors.
Dr. Paul Bon
PhD (University of Amsterdam, The Netherlands)
EMBA (IMD, Switzerland)
Paul P.M. Bon is a Business professional who has over twenty years of experience in Senior Management positions at top ranked Multinational Companies. He worked for SONY (Electronics Industry-Japan), SCA (Forestry, Paper, Pulp and Industrial Packaging-Sweden) and Unilever (Specialty Chemicals- UK). He has served on numerous Boards around the world and is familiar with Corporate cultures in the US, Europe, Asia Pacific and Latin America. Paul is lecturing for MBA and EMBA Programs at NYU-Stern (Shanghai), Duke (Fuqua Business school) Shanghai, and City London-Bank of China (Corporate EMBA) as well as Shanghai University of Finance and Economics one of the best Universities on Economics and Finance in the region.
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